Monday

Advertising: Musical Shoes for Nike

Coolest shoe add ever! Best part... they're actually making music with the shoes. Too bad you can't buy them and I'm sure some music act or rich kid is interested.

NIKE MUSIC SHOE


"Apparently wishing to tout the bendable qualities of its new footwear, Nike enlisted sound artists to transform its product into a musical instrument. The shoes get plugged in, switched on, and mixed up, battle-style, as they sense when the shoe is flexed or moved in space. And yes, everything you see in the video is real: the shoes really are controlling digital sound live. We even have the Max patch to prove it." -- Create Digital Music


Via James